North East England

Campaign Overview

Passionate People Passionate Places

Everybody in the region already knows North East England is an incredible place to work, live, study, visit and invest.  But if we are going to achieve a step change in the economic performance of the region, we must improve its overall image. 

This is one reason why it’s crucial that we tell the world all about the fantastic businesses, brands, attractions, places, and of course people, that make North East England such a wonderful place.

Show you're passionate about North East England by promoting the region wherever you go.

Following extensive research and consultation, a regional brand and high profile marketing campaign has been launched to give North East England the profile it richly deserves:

The Regional Brand

North East England

Show your pride in our region by using North East England and ‘Passionate' brands in your company materials, websites and brochures.  In doing so you are helping to spread the word about North East England. 

The logos are designed to be modern and flexible, are free of charge, and can be tailored to suit your specific needs.

Campaign Adverts

A number of people from all walks of life across Northumberland, Tyne & Wear, County Durham and Tees Valley are featured in the advertising campaign to reflect the North East’s passionate and dynamic outlook in the 21st Century.

The campaign has also seen the launch of North East England's first ever television advert

Campaign Supporters

The campaign has already attracted nearly 1000 supporters from all over the world.  People have supported the campaign in a variety of ways, from adopting the regional brand, involving North East England materials in their everyday business, or simply talking passionately about the region wherever they go. 

See our list of campaign supporters »

Get Involved...

Register now and become part of the campaign. Registration is FREE.

Contact the Regional Image Team on 0191 229 6924, or e-mail northeastengland@onenortheast.co.uk.

Campaign Benefits

North East England Logo

'Passionate about' Logos

The Brand in use

Brand Guidelines 
 
Supporter Case Studies

Useful info

Who to contact

  • Tori Clayton
    Ambassador Programme Manager
    Tel: 0191 229 6861
 
Click here to use the 'Passionate' branding
Image Library
 
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