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Brand Guidelines
The following guidelines cover the North East England and 'Passionate' brand identity and the ways in which it can be applied.
Download the Brand Guidelines [pdf] (770KB) »
We want the North East England brand to be used as widely as possible, so there are very few rules and regulations in this guide. Please observe the basics and incorporate the logo wherever you can, and show your pride in the region.
North East England logo
For spot colour use the Pantone matching system number PMS 281, or PMS 258.
Where the printing of spot colours is not appropriate, the four colour process mix should be used.
For preference the full colour logo should be used but two mono versions are also available for use.
Download different versions of the logo »
You can also use the logo in any single colour to suit your needs and own colour schemes. Please make sure there is sufficient contrast between the logo and background colour to safeguard clarity. This also applies when placing over photographic imagery.
Minimum Size
For minimum safe reproduction the width of the logo should be no less than 16mm. To make sure that the logo is accessible to as many people as possible the ‘x height’ of the word ‘england’ should be no smaller than 1mm.
Where and how you can use the logo
The North East England regional brand has been designed to complement and strengthen your own. It’s simple and easy to use.
